About Joon — Father-Daughter Jewellery Makers
We are a father-daughter duo, born on the same day, who started this brand out of a shared love of craftsmanship. What began as a hobby in Germany has become a shared creative venture.
Joon is Persian for dear, an affectionate way to address someone - all of you. If you see us refer to Leli, that's the nickname for the eldest daughter, our muse.
Each piece is handcrafted by us and one of a kind.
Here's a little bit about us.
Emilia
After graduating from Parsons School of Design in 2023 and three years in the advertising industry, she brings the storytelling and branding expertise into the business. But mostly, she has a very still hand and a lot of patience. You'll find her at the bench, teaching herself a new technique and spending hours perfecting it.
Vahid
A scientist by vocation, Vahid has used his patient hands in the physics lab for decades. Originally from Tehran, Iran, Vahid brings a global perspective to design, as well as unmatched perseverance to solve a challenge.